Marketing and Sales Officer

Marketing and Sales Officer


Centerline Biomedical, Inc., a medical device start-up with high growth potential, seeks to hire a full-time Marketing and Sales Officer to be located at its offices in Cleveland, Ohio. This individual would work among a diverse team of experts, itself part of a highly-skilled multidisciplinary team dedicated to achieving the successful commercial launch of a medical device and development of next-generation technologies. Centerline offers competitive salary and staff benefits including paid leave, 401(k), health, life and disability insurances, etc. Interested candidates should submit their application along with up-to-date resume to

Centerline is developing healthcare solutions to bring the next generation of imaging, navigation, predictive analytics, training, and robotics to minimally invasive surgery. Endovascular surgical procedures presently rely on X-ray fluoroscopy, which exposes patients and caregivers to harmful radiation while providing limited 2-D imaging. Our first product, IOPS™ (the Intra-Operative Positioning System), expected to be launched in 2019, delivers accurate 3-D navigation without the use of ionizing radiation or contrast medium thus allowing surgeons to navigate within the arteries much like using a GPS, minimizing exposure to cancer-causing radiation and toxic contrast dye. Our IOPS™ technology aims at improving patient outcomes, reducing radiation exposure, simplifying complex procedures, increasing throughput and lowering healthcare costs driving better margins as well as improving utilization and profitability of surgical rooms and medical personnel. In the future, Centerline’s platform technology will address multiple applications such as endovascular aortic repair, peripheral artery disease, coronary intervention and stenting, carotid aneurysm, cerebral aneurysm, and electrophysiology, etc.

Centerline, a Cleveland Clinic spin-off housed in the Global Cardiovascular Innovation Center (GCIC) on Cleveland Clinic’s main campus in Cleveland, Ohio, maintains a close relationship with Cleveland Clinic and has access to the unique resources and environment of the incubator to carry out research and product development with Cleveland Clinic researchers and clinicians.


Job Description


The Marketing and Sales Officer is responsible for the company’s overall product launch plan for its IOPS surgical navigation product platform. This role is critical to the successful launch of our primary product offerings. The individual will manage the product launch activities including integrating various product development initiatives, connecting with hospitals and surgeons for early product deployment, developing business strategies and costing/marketing models conducive to the successful launch of the company’s product. This includes identification, prioritization and documentation of customer needs, pain points, and requirements, as well as market research and analysis to support the company’s business, marketing, and sales plans. In collaboration with the engineering team and users, the individual gains a full understanding of the IOPS application and requirements. During product development, the individual provides input to ensure that the detailed design fulfills the customer and regulatory expectations. The individual works with medical device development team and cooperates closely with both internal and external teams to ensure the specifications of the product are achieved adhering to medical regulatory practices and company procedures. Additionally, in keeping with the start-up nature of the company, the individual works as part of an overall team of flexible and capable members committed to contributing and growing as needed to fulfill the company’s mission.


Job Responsibilities


  • Responsible for developing and executing the overall product launch plan for the IOPS electromagnetic surgical navigation product platform
  • Develops/maintains detailed product launch strategies and tactics including working with public relations team, executives, and other product development team members
  • Connects with hospitals and surgeons for early product deployment including product demonstration, initial training and familiarization
  • Links with investors, industry, marketing, purchaser and user community
  • Develops and communicates competitive advantages to the marketplace and coordinates responses to competitive challenges as needed
  • Develops marketing strategy and costing models including relevant survey and focus groups
  • Contributes to generating and refining customer, market and product requirements for future development
  • Develops and executes promotional plans to ensure that they are consistent with product line strategy and that the message is effectively conveyed
  • Works closely with engineering teams to deliver quick time-to-market product and with optimal resources
  • Determines required tasks and completes on time with minimal supervision
  • Acts as a product evangelist to build awareness and understanding
  • Represents the company by communicating with customers and investors to solicit feedback on company products and services


Qualifications & Experience Requirements


  • Bachelor’s Degree in Marketing/Business or relevant discipline with 5 or more years of FDA class II or III Medical Device marketing/sales experience
  • MBA with 5 or more years of medical device product launch and marketing/sales experience is highly desirable
  • Leadership capabilities and abilities to work well within outsourced product development organization structure
  • Demonstrated experience in generating input for customer product requirements
  • Familiarity with endovascular procedures and techniques
  • Experience with creating and maintaining marketing strategies and costing models
  • Excellent analytical, organizational and multi-tasking skills as well as strong written and verbal communication skills
  • Excellent IT/computer skills and a willingness to learn new tools as they become relevant
  • Flexibility and ability to self-start on new challenges, problem-solving with minimal supervision
  • Ability to work efficiently on multiple tasks with deadlines in a small company where job duties/priorities may change
  • Ability to work in a diverse team with members of varying education and experience levels
  • Creative/innovative, able to rapidly problem-solve and work well given typical project schedules



To apply, please send your resume to